TOKYO FASHION SCOUT

Nubian's Shibuya outpost inside PARCO — same luxury-meets-street DNA as the Harajuku flagship, but slightly smaller and with a different feel. The dark, moody vibe of Harajuku gives way to the polished PARCO setting. Easy to find, right in front of the escalator on 3F.

Carries the same mix of Rick Owens, Balenciaga, Saint Mxxxxxx, and Nubian exclusives. Everything is expensive — this isn't a place for impulse buys. The crowd skews slightly less touristic than Harajuku, and everyone in the store looks impossibly cool. Staff are friendly though — maybe even warmer than the Harajuku location.

The PARCO location runs an hour later than Harajuku (until 9pm), making it a solid evening option. While you're there, the rest of PARCO is worth exploring — Marni, Stone Island, Comme des Garçons, and a rotating lineup of Japanese and international brands across multiple floors. Tax-free shopping available.